ISG Launches New Research Series on Service Providers – ISG Provider Lens™

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ISGGeared to enterprise buyers, ISG Provider Lens™ Quadrant Reports evaluate providers on competitive strengths and service capabilities

ADM Report first in series of quadrant studies based on unique combination of ISG’s robust research methodology and advisory experience

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Information Services Group (ISG) (NASDAQ: III), a leading global technology research and advisory firm, today announced the launch of the first in a series of ISG Provider Lens™ Quadrant research studies, the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG’s global advisory team.

The new ISG Provider Lens™ Quadrant reports provide valuable insights to enterprise buyers and ISG’s own advisory community on the strengths, competitive differentiators and unique selling points of leading service providers serving the U.S. market. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors will use the reports to validate their own market knowledge and make recommendations to ISG’s enterprise clients.

What sets our groundbreaking research apart is our robust, independent methodology that combines our unique data assets with input and advice from our experienced ISG consultants who work every day with both service providers and enterprises clients to help achieve optimal outcomes from their partnerships,” said Esteban Herrera, partner and global leader of ISG Research. “No other research offers this kind of real-world perspective drawn from the front lines of digital, IT and business process outsourcing. Our clients will derive tremendous value from these reports.”

The ISG Provider Lens™ Quadrant reports place service providers in one of four quadrants:

  • Leaders: Those offering the most appropriate solutions to meet the specific needs of clients;
  • Product Challengers: Those with an attractive portfolio of services but limited competitive strength;
  • Market Challengers: Those possessing competitive strength but needing to improve their portfolio attractiveness, and
  • Contenders: Those needing to improve both their portfolio attractiveness and competitive strength.

The horizontal axis of each ISG quadrant evaluates the competitive strength of providers based on brand image and awareness, geographic coverage, experience, execution capability, and sales and marketing ecosystem. The vertical axis of the quadrant evaluates portfolio attractiveness on such parameters as vision and strategy, pricing competitiveness, technology competency, partnership ecosystem, innovation and differentiation, and breadth of services.

Providers that score high on both axes, placing them in the upper-right quadrant, are identified as “Leaders.” Providers that do not make the “Leaders” quadrant but demonstrate significant traction in either their competitive strength or their portfolio attractiveness, and are projected to continue this trajectory, are identified as “Rising Stars.”

First Quadrant Report Focuses on ADM Services

The first report in the ISG Provider Lens™ Quadrant research series focuses on Application Development and Maintenance (ADM) Services. It evaluates 34 service providers across six quadrants, one geared to End-to-End ADM, three to specific ADM services – Applications Development, Applications Support & Maintenance, and Applications Testing – and two that are vertically focused, one on the Banking, Financial Services and Insurance (BFSI) industry, the other on the Healthcare and Life Sciences (HCLS) industry.

Of the 34 providers profiled, only Accenture, Cognizant, DXC, IBM, HCL, TCS and Wipro were listed as leaders in all six quadrants.

Leveraging the research and analysis of our quadrant study on ADM, enterprise clients and their ISG advisors will be better able to identify providers that are best suited for the client’s specific situation,” said Ashish Chaturvedi, lead author of the report. “The report provides a unique set of insights into individual providers as well as broader industry trends.

Chaturvedi noted that “all providers included in the quadrant, regardless of whether they are identified as contenders, market challengers, product challengers, or leaders, are relevant players in the industry.

The ISG Provider Lens™ Quadrant report series draws insights on service provider capabilities from focused surveys, briefings, interviews with providers, input from ISG advisors, ISG benchmarking data, and data drawn from the ISG Contracts Knowledgebase™ and ISG Engagement Database™.

The release of the first ISG Provider Lens™ Quadrant report on ADM Services marks the debut of this research product in the U.S. A similar product currently is offered in the DACH (Germany, Austria and Switzerland) market, recently augmented with ISG advisor input to enhance the value of the research.

Beyond the U.S. and DACH, ISG plans to expand its ISG Provider Lens™ Quadrant research into other geographic markets in 2018. Future reports will focus on such areas as Digital Workplace Services, Contact Center Services, Public Cloud Services, Data Center Services, Automation and Artificial Intelligence, IoT, Finance & Accounting Outsourcing Services, and Engineering Services.

The ISG Provider Lens™ Quadrant reports are a complement to the existing series of ISG Provider Lens™ Archetype reports, which offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

An executive summary of the ISG Provider Lens™ ADM Quadrant Report is available on this webpage. For a complete version of the report, please contact ISG. Excerpts of the report will be available soon to ISG Insights™ subscribers.

Customized versions of this report covering the applications testing and applications development capabilities of service provider Mindtree also are available.

About ISG

ISG InsightsISG (Information Services Group) (NASDAQ: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including 75 of the top 100 enterprises in the world, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; technology strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit


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