7, a global leader in intent-driven customer engagement solutions, and Neobpo, an innovation leader in Business Process Outsourcing (BPO) in Latin America, today announced a reseller agreement that will make 7’s entire line of products and solutions available to large enterprises throughout Central and South America. The partnership is designed to help Latin American companies better understand, anticipate and act on consumer intent. For the first time, companies in this region will have access to 7’s intent-driven customer acquisition and engagement solutions in order accelerate digital transformation.
With more than 17,000 employees, Neobpo is one of the largest BPO companies in Latin America, providing innovative services to more than 50 clients that include the largest companies in Brazil. Neobpo offers a robust portfolio of products and services aimed at helping its clients achieve digital transformation. By partnering with 7, Neobpo is expanding its offerings to include cloud-based solutions that leverage Artificial Intelligence and Machine Learning to provide a personalized, predictive, and effortless customer experience.
“Throughout Latin America, we are seeing significant interest in using intent-driven engagement to accelerate digital transformation,” said Marco Lupi, chief executive officer of Neobpo. “By partnering with 7, we aim to bring the best services in the region together with the best technology in the industry in order help our clients better connect with their consumers. Clients can now have better insight into what their customers are trying to do, so they can better serve them in the channel of the customer’s choice.”
“Consumer expectations are higher than ever, and customer experience has risen to the top of the agenda for companies worldwide,” said PV Kannan, chief executive officer of 7. “Companies that understand, anticipate, and act on consumer intent will thrive in this customer experience economy. Through Neobpo, we’ve found a partner who shares this vision, with the strong client base, the industry expertise and the innovative approach that’s needed to deliver intent-driven engagement to this important geography.”
“We’re witnessing explosive growth in the use of analytics and artificial intelligence to make sense of voluminous amounts of customer data,” said Dan Miller, lead analyst at Opus Research. “To stay competitive, it is important for companies to recognize and understand each customer’s intent, leading to better customer engagement and, ultimately, increased sales. Companies that provide analytical resources to recognize or predict customer intent are poised to benefit from this global phenomenon.”