As part of its global strategy, international call center Open Access BPO is launching its newest site in Xiamen City, China on June 3. The multilingual customer support firm currently has three operation hubs in Makati City and Davao City (Philippines) and Taipei (Taiwan).
The Xiamen City office can house up to 400 employees working in three different shifts to allow for 24/7 operations.
Through its new location, Open Access BPO will deploy customer support solutions in Chinese languages, including Mandarin and Cantonese. It also plans to provide IT services such as software engineering and web development by tapping into the talent pool of IT specialists in China.
Matthew Narciso, the company’s marketing director, said the opportunity for expansion presented itself when China implemented a policy requiring foreign-owned companies in certain industries to establish workforce operations in the country before conducting transactions.
“Expansion-minded companies have been looking for a way to get into China for years, as it’s one of the biggest markets in the world. China is the world’s second largest economy and consumer market. By 2018, it’s predicted that China’s economy may surpass that of the US. Moreover, a 1% market penetration in China means you get to market to around 13 million people. That offers tremendous opportunities for investors and tech companies all over the world,” he said.
By partnering with Open Access BPO, businesses can gain access to a globally competitive marketplace without moving their operations to or establishing a physical site in China. Furthermore, they will gain the capacity to employ skilled Chinese professionals with a firsthand knowledge about the Chinese culture, letting them forge strong customer relationships.
Open Access BPO will start onboarding its new employees in its China office by sending over training specialists from its sites in the Philippines and Taiwan.