As organizations strive to go lean, whether through M&A, automation or outsourcing of non-core businesses, they are increasingly paying attention to how their exiting employees view them.
Social media platforms such as Glassdoor and RateMyEmployer have evolved. According to Karen O’Boyle, President of Mullin International, “These forums were once used by disgruntled employees to vent about their former employers; they are now used as channels for potential job candidates and customers to seek balanced, inside information about companies – the good, the bad and the ugly.”
At the same time, providing feedback about former employers has not only become socially acceptable, it is even viewed as a social good – a voluntary act of kindness as well as a responsibility to inform potential job candidates and customers about everything from the work environment to people practices and leadership.
But there’s a problem, according to Ms. O’Boyle. For better or worse, former employees express their opinions soon after downsizings occur. “And that’s when their feelings are most raw,” said Ms. O’Boyle. “That can either positively or negatively affect a company’s brand.”
Your Opinion Matters to Us
As Amazon CEO Jeff Bezos said recently, “Your brand is what other people say about you when you’re not in the room.” So in this environment, what can you do to ensure former employees maintain favorable views and even promote your company? Mullin International, a leading outplacement firm, and Hunt Scanlon Media, a provider of strategic HR information, are partnering on a study to fill in the research gap around this topic. We are seeking your input.
We are conducting several very short, anonymous surveys to capture HR executives’ opinions over the coming months. “We’re attempting to help companies measure and set branding benchmarks,” said Scott A. Scanlon, founding chairman and CEO of Hunt Scanlon Media. “Past, present and future employees are all in one giant, social media-fueled feedback loop now – and their opinions matter more now than at any other time.”