Accenture (NYSE:ACN) has acquired Brightstep, a Swedish digital consulting company specializing in digital content and commerce solutions, strengthening its digital marketing and commerce services provided through Accenture Interactive. As a result of the acquisition, Accenture clients will have access to a greater number of professionals trained in leading digital commerce solutions from Intershop, hybris software and Adobe. Terms of the transaction were not disclosed.
Brightstep, now part of Accenture Interactive, is a digital consulting company with strong capabilities including digital strategy, commerce, content and interactive marketing, employing more than 60 people. The company also provides services for digital platform selection, development, implementation and maintenance delivered to companies in the retail, fashion, telecommunications and resources industries. Brightstep is a global Intershop Platinum Partner, a hybris Gold Partner and boasts one of the largest workforces of hybris-trained professionals in the Nordics. The company also delivers consulting and implementation work to clients around Adobe Marketing Cloud solutions, including Adobe Experience Manager, Adobe Analytics and Adobe Target.
“We’re seeing many European companies across industries including retailers and industrial equipment manufacturers ramping up their investments in digital content and commerce and they’re looking for us to help them transform the digital customer experience,” said Anatoly Roytman, managing director, Accenture Interactive, Europe, Africa, Latin America and global digital commerce lead. “With the acquisition of Brightstep, we’re expanding our end-to-end capabilities to help clients develop the digital content and commerce strategies and platforms they need to provide supreme brand and buying experiences to customers.”
Karl Moberg, CEO and co-founder of Brightstep, said, “Over the past 14 years, we’ve built an exceptionally strong team at Brightstep and we’re proud to join Accenture, a recognized global leader for digital services. Our combined expertise will allow us to deliver transformational digital commerce solutions to even more organizations. As part of Accenture Interactive, we can now provide our existing clients with digital marketing, commerce and content services at global scale and with even broader in-depth industry experience.”
Brightstep, founded in 2001 and based in Stockholm, Sweden, is the most recent in a series of acquisitions that have strengthened and expanded Accenture Interactive’s end-to-end consulting and technology services for brand leaders and chief marketing officers globally. Earlier this year, Accenture completed the acquisition of Reactive Media Pty Ltd, one of Australia’s largest independent digital agencies. In 2013, Accenture acquired Fjord, a design and innovation agency with presences in Europe, the U.S. and Latin America. Also in 2013, Accenture acquired Acquity Group, adding significant skills and scale in omni-channel commerce services and leading digital platforms, such as hybris and Adobe, in the U.S. Reactive, Fjord and Acquity Group are all part of Accenture Interactive.
The acquisition of Brightstep is another in a series of moves Accenture Interactive has taken this year to strengthen its digital marketing and commerce capabilities. In May, it opened the Accenture Interactive Innovation Center in Sophia Antipolis, France, which provides leading brands an environment to experience the impact of social media and artificial intelligence on customer service, marketing campaigns and the entire customer experience. In March, Accenture and Adobe launched Accenture Customer Engagement, a cloud-based managed service under a pay-per-use model that simplifies the development, execution and measurement of digital marketing to drive marketing ROI. Adobe also recognized Accenture as EMEA Digital Marketing Partner of the Year for the third consecutive year. Similarly, Accenture was named Global Partner of the Year for the second consecutive year by hybris.