The new “Business Integration Platform” (BIP) provides the product management, customer management, ordering and contract management capabilities for ConnectedDrive within the BMW Group, which includes the BMW, MINI and Rolls Royce brands.
The new ConnectedDrive Store enables customers to purchase services and apps directly from BMW Group for the first time. They can be bought from within the vehicle or through a portal. For the first time, customers can choose the services and service duration, according to their specific needs. Services are provisioned “over-the-air” into the vehicle in near real-time.
Using the new BIP, the BMW Group is able to add new services for ConnectedDrive customers through the product catalogue and increase the range of services in the future. The ConnectedDrive Store allows the sale of new services to existing customers depending on vehicle capabilities. It also enables used car buyers to tailor their vehicles’ ConnectedDrive services to their needs.
“Car-buyers want the latest consumer technologies and services integrated into connected vehicles, so the ability to add services in the future is very important,” said Roland Mayr, managing director in Accenture’s automotive practice. “Leading car companies that sell a range of connected vehicle services directly to customers gain a much closer relationship to their buyers, establishing a new sales channel.”
The new platform has been rolled out across 36 markets over a two-year period, with the store capabilities activated in Germany, Belgium and Luxemburg. The store roll-out in the remaining markets will be completed during 2015. After the US and China are launched this spring, two-thirds of the BMW Group car fleet will be provided with this feature.